ABOUT PUB

After millions of years of evolution, Earth remains our only true home, a planet bursting with life, beauty, and balance. But in the rush of modern life, we’ve started to take this gift for granted. Climate change, global warming, and rising pollution levels are not distant threats they're here, affecting us now. That’s why we launched Project PUB (Prithvi Ki Umar Badhao), a movement born out of urgency and hope. It began in 2016 with a small act: raising awareness about air pollution among traffic police. Since then, PUB has grown into a powerful voice for the planet, sparking campaigns, community actions, and environmental events that push for change. More than a project, PUB is a promise to extend Earth’s life, to awaken people’s responsibility, and to build a future where progress and the planet go hand in hand.

ACTIONS

We all believe doing awareness of any social issues, does change the mindset of society but at a very slow pace, but when this awareness is backed up with a solid action-oriented approach, then you may find the best outcome. In the same manner, Parivartan eventually started developing an approach to provide solutions to such crucial problems. Many events, campaigns and activities have been launched under

Cleanup Ramganga Campaign

Conserving Rivers Cleanup Ramganga Campaign 150 Weeks of Success and Still Going Strong!

Completed 150 continuous weeks of dedicated efforts to clean and protect the Ramganga River. Every Sunday, volunteers came together to remove waste, raise awareness, and reconnect the community with the river. Cleanup Ramganga Campaign Phase -2 (5th June 2021 onwards) weekly to clean one of the largest river banks of RamGanga River atShri Kali Mata Mandir, Lal Bagh Ghat Moradabad, every Sunday. Since then, we have been cleaning the ghats and picking up the trash from the river bank and dumping it into the municipal corporation waste collection unit.

Building Eco-Champions: Environmental Education in Schools and Colleges

Regular awareness programs are conducted in schools, colleges, and institutes to promote environmental sustainability and responsible citizenship. These sessions focus primarily on waste management and daily eco-friendly practices. A key highlight is educating students on how to make eco-bricks, plastic-filled bottles used in sustainable construction. Through hands-on learning, students are not only taught how to create these bricks but are also encouraged to adopt waste segregation and recycling habits. These efforts aim to nurture eco-champions from a young age, empowering them to lead by example in protecting the environment.

Ganga Utsav

Ganga Utsav, a celebration to honour the cultural and ecological significance of the Ganga, serves as a reminder of our collective responsibility to preserve this sacred river. The day began with a pledge and a spirited awareness rally from a local school to Atal Ghat. Students, teachers, and community members walked together, raising slogans and spreading the message of protecting the River Ganga and its tributaries. The celebration culminated in a thoughtful ‘Charcha’—a meaningful discussion on the state and future of the Ramganga River featuring insights from distinguished guests and committed staff members.

Ganga Swachhta Pakhwada

Initiative under #NamamiGange: A cleanliness drive was organised at the Mandir premises near Atal Ghat, Moradabad, ensuring that the temple surroundings remained clean and well-maintained. At the Ramganga Bank in Lal Bagh, Moradabad, an awareness session and discussion were conducted, where distinguished guests emphasised the importance of keeping the river clean. Following this, a grand Ganga Aarti was performed at Ramganga Ghat, strengthening the spiritual bond with the river and reinforcing the significance of its conservation.

Composting and Waste Management Horticulture Waste Management (HWM)

Plants have been launched in residential societies, with regular maintenance drives, cleanups, and extraction work conducted in Moradabad, Rampur. Additionally, Bulk HWM Plants have been set up at Sonakpur Stadium, Summer Valley School, and Gaur Gracious Residential Society to convert large volumes of horticulture waste into compost, supporting sustainable waste management. The Vermi Compost Plant creates nutrient-rich compost. This compost is highly beneficial for trees, enhancing soil fertility and encouraging stronger, healthier growth.

The compost produced from HWM is being gifted to supporters of the organisation and is also used for farming, enriching soil and improving crop yields. The compost is utilised for gardening in Gaur Gracious Residential Society, promoting greener and more sustainable living. This initiative highlights the practical impact of converting horticulture waste into compost for both agricultural and residential purposes.

Impact

Awakening Environmental Consciousness

Through extensive on-ground efforts, Parivartan has engaged communities, schools, and local organisations to promote environmental awareness and sustainable practices across Moradabad. Our work has sparked changes from individual behaviours to administrative policies.

Key Impact: A Cleaner Ramganga

Our Ramganga Cleanup Campaign is significantly reducing pollution in the river, leading to a plastic-free and healthier waterway. The campaign has helped curb waste dumping, promoted conscious disposal practices, and brought attention to the need for sewage treatment plants Sewage Treatment Plant and stricter regulations.

Eight Years of Progress

Volunteers consistent efforts, waste disposal practices have improved, especially during festivals, with religious materials now being disposed of responsibly. Local authorities have enhanced the beautification of the ghats, building parks and public spaces along the river.

A Sustainable Future

In the coming years, Parivartan aims to see even greater results, continuing to engage communities and authorities in water conservation and waste management. A strong network of environmentally conscious individuals now leads the charge for lasting change.

Cleanup Ramganga Campaign Phase-2 (5th June 2021 onwards)

• 43 weeks of Cleanup Ramganga Campaign have been completed for cleaning of Ramganga River Bank near Kali Mata Mandir Laal Bagh and Mokshdham Ramganga Vihar, Moradabad was launched.

• River Festival on one year anniversary of the campaign was organized to get more audience on the banks and make it a beautiful picnic spot.

• Cleanup of two major banks will be done in the upcoming weeks in Moradabad.

  Ganga Cleanup Campaign was launched by PTC Amroha Branch at Tigri Ghat, Gajraula, Amroha where we have been running this weekly cleanup campaign on Sundays.

  Team PTC Dehradun also launched a series of activities for the rejuvenation of the river bank near Tapkeshwar Mahadev Mandir and Maldevta.

ENHANCING CLEANLINESS AWARENESS & CONSERVATION OF NATURAL RESOURCES

Conserving our natural resources for Sustainable Development is the need of the hour. To realize this mission we are working on -

1. Educational Programs in Schools, Colleges and Institutes.

2. Give Up Plastic Campaign at our various locations

3. Cleanup Drives at Historical Monuments like Khalanga War Memorial and Tapkeshwar mandir at Dehradun, Uttarakhand

4. Plants Distribution & Adoption events at all the locations on Earth Day.

5. Launching events on all days that are important for Environmental awareness, is something we consider our responsibility.

6. Sessions on SDGs and the role of youth in saving the planet.

7. Activism and Protests on important environmental issues are also a part of this initiative through various Platforms and dialogues under various administrative and government committees at District as well as State Levels.

Solid Waste Collected From cleanup Drives 94253

Cleanup Drives Conducted under Cleanup RamGanga Campaign 167

Compost generated from HWM Plants 1263 kg

Waste Management sessions delivered in Schools 109

Cleanup Drives Conducted under Cleanup RamGanga Campaign 167

Eco Bricks Prepared 720

Plants Planted & Gifted 1051

Horticulture Waste Management Plant setup 32

CYCLE YATRAS

FOR TAKING THE IDEA TO A LARGER AUDIENCE

In March 2022, a 160 km Cycle Yatra from Moradabad to Haridwar promoted river conservation through water samples from the Ramganga and Ganga, as well as awareness drives along the route.

700 km Cycle Yatra from Moradabad to Varanasi, advocating for sewage treatment infrastructure. As a result, one STP project has been sanctioned, and 3 other STPs will be operational soon by the end of the year 2026.